As mentioned earlier, Ekta’s startup incubator is designed to bring together investors and entrepreneurs. Investors of all stripes, from institutional to angel investors, are the primary engine that funds startup initiatives at Ekta. Their contributions create the environment entrepreneurs need to transform their ideas into reality. By providing entrepreneurs with access to the 4C’s (capital, connections, coaching, and channels), Ekta’s startup incubator radically increases the odds of entrepreneurial success, which in turn adds value to the Ekta ecosystem.